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About Mardi Gras in Memphis
Mardi Gras in Memphis isn’t just a celebration—it’s a movement. Created by Mowbray & Cherina Rowand of The Rowand Group, owners of Rowand Restaurant Group (Fat Tuesday Memphis & ESCO Memphis), this festival was born out of a deep love for our city and a mission to revitalize, uplift, and bring energy to Downtown Memphis.
3 DAY LINE UP
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Mardi GLOW Bar Crawl Participating Locations
Sunday, February 23, 2025
Mardi Masquerade
Charity Ball
Step into an evening of elegance and magic, where you’ll be surrounded by a luxurious ambiance perfect for celebrating Mardi Gras in style. Guests will enjoy a specially crafted menu featuring gourmet dishes, expertly curated cocktails, and live entertainment designed to set the tone for a truly unforgettable night at ESCO Memphis.
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That's my DJ!
The BIGGEST Mardi Gras celebration in the 901 is FREE & OPEN TO EVERYONE!
Live Performance
DJ
MANNIE
FRESH
Saturday, February 22, 2025
Mardi Gras In Memphis
Parade
& Block Party
✅ Parade Kickoff – 11 AM at GE Patterson & Main St
✅ Floats, bands, dance teams & beads for the kids!
✅ Block Party on Main St right after the parade!
✅ LIVE performance from DJ Mannie Fresh
✅ Official After Party – DJ Mannie Fresh LIVE at ESCO Memphis!
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Friday, February 21, 2025
Mardi Glow
Bar Crawl
This high-energy bar crawl will take participants on a glowing adventure through some of Memphis’ hottest nightlife spots, with exclusive drink specials, live entertainment, and nonstop vibes at every stop! Plus, Sprock n Roll Party Ride will be providing transportation, so you can hop from bar to bar with ease!
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FAT TUESDAY
MEMPHIS
CRAZY COOP
111 MADISON
ENERGY FAMOUS
PASTA
PAULA RAIFORDS
SILLY GOOSE
CACHE 42
EXPRESS
THE LOBBYIST
THE GREEN
BEATLE
MFS BREWERY
THE GOURMET GALLERY
ESCO MEMPHIS
Why We Created Mardi Gras in Memphis
Downtown Memphis is the heartbeat of the city—a place full of culture, history, and untapped potential. Yet, like many urban centers, it has faced its share of challenges. Rather than sit on the sidelines, we wanted to be part of the solution. Mardi Gras in Memphis was designed to:
Strengthen the Downtown Business Community
By bringing thousands of locals & tourists to support businesses, restaurants, and entrepreneurs in the area.
Encourage Collaboration Over Competition
Downtown Memphis thrives when we work together. This event allows businesses to come together, cross-promote, and drive revenue as one ecosystem.
Elevate the Narrative Around Memphis
We’re shifting the focus from problems to progress—showcasing our city as a vibrant, safe, and exciting place to visit, live, and do business.
Celebrate Culture & Tradition
Mardi Gras is more than beads & parades—it’s about unity, joy, and resilience. By creating our own version of this legendary event, we’re embracing the spirit of New Orleans while making it uniquely Memphis.
Our Commitment to the Community
At the heart of Mardi Gras in Memphis is giving back.
That’s why a portion of proceeds benefits:
💜 Local Charities, including St. Jude Children’s Research Hospital
💛 Unhoused Initiatives, providing care packages & volunteer opportunities
💚 Memphis Youth, funding local bands & students to experience Mardi Gras in New Orleans
We believe that when Memphis wins, we ALL win. That’s why we’re calling on businesses, residents, and visitors alike to be a part of something bigger. Whether you’re joining the parade, grabbing a drink at Fat Tuesday, partying at ESCO Memphis, or simply coming out to support—you are helping build the future of Downtown Memphis.
WELCOME 2025 SPONSORS
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